The embeddedness of entrepreneurs in a network of social relations has been largely documented by the literature since the seminal work of Granovetter. In different contexts, it has been shown that the entrepreneurial network plays a central role in the creation of their business and provides a variety of resources. Few studies, however, seek to understand the motivations of entrepreneurs when they mobilize a tie, and the effects of these mobilizations on the content and quality of this relationship. From a fieldwork undertaken in Morocco, we implement a “quantified narratives” method which codes each sequence of access to a resource in the course of the start-up in order to map the network of relationships of young innovative entrepreneurs. We go further than previous studies using this method in that we develop a multivariate model that enables us to build hypotheses from qualitative material analysis and to test them econometrically. This case study highlights more generally the interest of mixed methods in analyzing complex mechanisms like network mobilization and their motivations. We analyze the different logics which led entrepreneurs to the mobilization of the network at the time of the creation of their business. The main result that emerges is that the family is sidelined in obtaining funding. This original result is indicative of the tension faced by these young Moroccan entrepreneurs: the need to grow their business is sometimes in contradiction with the desire to create through it a space of autonomy gained on the family.
- Quentin Chapus
- Social Networks